The internet provides a platform to any person who wants one, which is great for people like you or I. We can share and be in control of that sharing more than ever before. At the same time however, we are also exposed to ten times the amount of information than ever before. Teaching yourself using the internet is incredibly accessible…but isn’t necessarily easy when you have to filter through a lot of noise. I am sharing with you what has helped me so you can learn faster!
Creating a ‘Brand’
Free online worksheet to help you brainstorm and establish your brand
Helps guide your thinking to see your ‘brand’ not simply as a colour scheme
Print it out, put it on your wall, and have some fun with post-its!
What are the 12 brand Archetypes?
Article goes through 12 Archetypes – universal collective patterns of consciousness
Useful if stuck wondering where to start or uncertain about what your ‘identity’ is
https://selahcreativeco.com/blog/what-are-the-12-brand-archetypes
Brand the Change by Anna Miltenberg
Guides a person through the process of creating a brand with worksheets, case studies and easy to use reference material.
Useful if you want a singular, all-in-one reference guide.
What Is a Style Guide and How to Create One For Your Brand?
https://reverbico.com/blog/what-is-a-style-guide
LinkedIn Learning: Branding Foundations
Hour long course on how to define core values, link them to brand, and communicate effectively
https://www.linkedin.com/learning/branding-foundations-2
Making Graphics at Home
4 Logo Variations Every Brand Identity Needs:
https://selahcreativeco.com/blog/4-logo-variations-every-brand-needs
Free design apps:
Canva https://www.canva.com
Snappa https://snappa.com
Stencil https://getstencil.com
Desygner https://desygner.com
Adobe Spark https://spark.adobe.com/sp
Photopea http://www.photopea.com
How to design a podcast cover: the ultimate guide:
https://99designs.ca/blog/design-other/how-to-design-a-podcast-cover-the-ultimate-guide
Accessing Photos:
Check out THIS blog post I made outlining creative uses of copyright-free imagery.
Flickr (with filtered settings)
Paid Content Sites
Sites you can sell merchandise or have subscribers pay you directly for your content
Patreon
One of the most popular paid content sites, enables different tiers of cost and access
Spring
Site for creating and selling merchandise – you create the design, they put it on items (and provide a digital space to sell them)
Ko-fi
Site to receive donations and subscriptions from fans
General Purpose
Information Doesn’t Want to be Free, Cory Doctrow
Short, easy to read book about Copyright, the internet, and digital creators
This is Marketing, Seth Godin
Plain language guide to contemporary marketing concepts and strategies
Includes index, further reading recommendations, and case studies
Available at VPL as ebook, audiobook, and print copy (658.8 G58t)
